News


Our Sales Team in Europe is growing

06/11/2026
We are excited to announce two new additions to our Sales Team: José Sáez Ferri and Alessandro Bino will help drive our growth across key markets in South Europe and Iberia.

José Sáez Ferri joins as Key Account Manager Elevator & Escalator for Iberia 

José joins us with an impressive track record, bringing over 20 years of experience in the elevator industry. Over the course of his career, he has progressed from Sales Engineer to Account Manager and Branch Manager, building extensive expertise in modernization projects and IoT-driven solutions. His work has consistently supported customers in navigating digital transformation within the vertical transportation sector. 

With deep insight into the Spanish and Portuguese markets, José is highly familiar with regional dynamics and regulatory developments, including the implications of the ITC regulation introduced in 2024. His strategic mindset and customer-focused approach will be a valuable asset to both our team and our customers across Iberia. 

Alessandro Bino joins as Key Account Manager Entrance Automation for South Europe 

Alessandro is a seasoned sales professional with a diverse and international background. Most recently, he served as Regional Manager at a Swiss wine company, where he spent the past decade successfully driving business growth, managing key customer relationships, and leading regional performance in a competitive market. 

Prior to this, Alessandro gained significant experience across multiple industries, including the sale of components for home appliances and industrial equipment in Europe as well as Central and South America. His ability to build strong partnerships and communicate compelling product value translates seamlessly into the entrance automation sector, where he will play a key role in supporting our growth ambitions in South Europe. 

Driving growth across Europe 

With José and Alessandro on board, we are strengthening our ability to support customers with local expertise and tailored solutions across both vertical transportation and entrance automation. We are delighted to welcome them to the team and look forward to achieving continued success together.

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